"I am VA" is a campaign to build awareness that each person that lives in Virginia makes up the overall "brand-experience" of the state. There are many attractions and destinations to visit, but it's the everyday interactions with Virginians that really impacts a resident's or visitor's experience—the whole IS the sum of it's parts.

Certainly in this time of economic crisis, in this time of war, in this time of heated debates surrounding many issues, we must come together—beginning with the simple fact that we are Virginians. We are Virginia.